Programme overview and partner types
A primary goal of the Adobe Partner Connection Programme is to recognise and reward the unique competencies of each partner. To do this, it is important to identify the role that each partner plays. The Adobe Partner Connection Programme consists of three unique programmes designed for the following partner types: Distributor, Reseller and Retail Partner. In addition, when a partner focuses on a unique vertical market such as education or government, the Adobe Partner Connection Programme will treat these attributes differently and reward for unique areas of focus or specialisation.
Reseller programme
The Reseller Programme is designed for resellers who focus primarily on software licensing sales to commercial, government and education customers. Four levels of membership allow you to engage with Adobe at a level representing your organisation’s resources, areas of speciality and commitment to the Adobe relationship. Obligations and benefits increase at higher levels.
Important note for new resellers enrolling in Adobe Partner Connection (APC) for the first time: VIP for the commercial segment is no longer supported. All new commercial VIP agreements must be created in VIP Marketplace. To become a VIP Marketplace reseller, contact your Adobe Authorised Distributor. For additional information on VIP Marketplace, see the VIP Marketplace sales and administration guide or contact your Adobe Authorised Distributor.
The APC enrolment process linked below should be used only by resellers who intend to apply for authorisation to resell to government and/or education customers.
- Registered: Basic membership. Simple online enrolment provides access to the TLP programme.
- Certified: Requires an additional application process for access to VIP, CLP and Specialisations.
- Gold: Adds revenue and other business commitments in exchange for access to the Deal Registration Incentive.
- Platinum: Requires the highest revenue and business commitments in exchange for the highest level of benefits.
Programme Materials
- Reseller Programme Guide
- Reseller Programme Agreement (for review prior to enrolment)
Retail programme
The Retail Programme is designed for partners who focus primarily on desktop product sales to consumers, small businesses and individual end-user customers. The Retail Programme defines three areas of specialisation with benefits tailored to the following unique retail business models or vertical markets: traditional brick-and-mortar retail, online retail and education sales through campus shops.
Programme Materials