Program overview and partner types
A primary goal of the Adobe Partner Connection Program is to recognize and reward the unique competencies of each partner. To do this, it is important to identify the role that each partner plays. The Adobe Partner Connection Program consists of three unique programs designed for the following partner types: Distributor, Reseller, and Retail Partner. In addition, when a partner focuses on a unique vertical market such as education or government, the Adobe Partner Connection Program will treat these attributes differently and reward for unique areas of focus or specialization.
Reseller program
The Reseller Program is designed for resellers who focus primarily on software licensing sales to commercial, government, and education customers. Four levels of membership allow you to engage with Adobe at a level representing your organization’s resources, areas of specialty, and commitment to the Adobe relationship. Obligations and benefits increase at higher levels.
Important note for new resellers enrolling in Adobe Partner Connection (APC) for the first time: VIP for the commercial segment is no longer supported. All new commercial VIP agreements must be created in VIP Marketplace. To become a VIP Marketplace reseller, contact your Adobe Authorized Distributor. For additional information on VIP Marketplace, see the VIP Marketplace sales and administration guide or contact your Adobe Authorized Distributor.
The APC enrollment process linked below should be used only by resellers who intend to apply for authorization to resell to government and/or education customers.
- Registered: Basic membership. Simple online enrollment provides access to the TLP program.
- Certified: Requires an additional application process for access to VIP, CLP, and Specializations.
- Gold: Adds revenue and other business commitments in exchange for access to the Deal Registration Incentive.
- Platinum: Requires the highest revenue and business commitments in exchange for the highest level of benefits.
Program Materials
- Reseller Program Guide
- Reseller Program Agreement (for review prior to enrollment)
Retail program
The Retail Program is designed for partners who focus primarily on desktop product sales to consumers, small businesses, and individual end-user customers. The Retail Program defines three areas of specialization with benefits tailored to the following unique retail business models or vertical markets: traditional brick-and-mortar retail, online retail, and education sales through campus stores.
Program Materials